What Should You Charge Customers For Salt Therapy?

What Should You Charge Customers For Salt Therapy?

To effectively price salt therapy services, consider your setup and operational costs, which can be substantial, and research local market prices, typically ranging from $15 to $60 per session. Factor in the competition and the unique health benefits that salt therapy offers, such as respiratory and skin improvements. A balanced pricing strategy could include single sessions around $45 for 45 minutes and discounted packages, like $171 for four sessions. Offering special rates for first-time clients and memberships can also attract and retain customers, ensuring profitability and customer satisfaction.

What Should You Charge Customers for Salt Therapy?


Salt therapy, often called halotherapy, is a unique wellness practice where individuals inhale dry, salty air, allowing it to permeate deep into their lungs. This centuries-old European tradition, known for treating various lung and skin conditions, has recently surged in popularity across the United States.

As more individuals become aware of the potential health benefits of inhaling micron-sized salt particles, salt rooms or salt caves are becoming a sought-after therapeutic experience in major cities.

Key Takeaways

  • Salt therapy, or halotherapy, involves inhaling dry, salty air for potential health benefits, particularly for lung and skin conditions.
  • This centuries-old European tradition has gained popularity in the United States, with salt rooms or salt caves becoming sought-after therapeutic experiences.
  • Setting up a salt therapy space involves costs ranging from $4,995 to $17,995+, including the crucial halogenerator and room modifications.
  • Running a salt therapy business incurs maintenance costs covering labor, inventory, wages, utilities, and insurance.
  • A 30 to 45-minute salt therapy session typically costs between $45-$75.
  • Business location, competition, and insurance coverage influence pricing.
  • Spa owners and entrepreneurs should strategically determine prices, considering location, competition, and client demand.
  • Session duration, private vs. group sessions, first-time vs. returning clients, additional services, and membership offerings should all be considered when pricing salt therapy sessions
  • Salt therapy offers various health benefits, including respiratory improvements and skin rejuvenation.
  • Correctly pricing salt therapy services by considering operational costs and benefits can enhance client satisfaction and boost revenue.
  • As the popularity of halotherapy continues to grow, proper pricing strategies can help salt therapy businesses thrive.

Understanding the Business of Salt Therapy

If you’re considering adding a salt room or salt cave to your wellness center, day spa, or business, it’s essential to understand the financial aspects.

The costs of setting up a salt therapy space can range from $4,995 to $17,995+, depending on the size and technology required. It’s crucial to hire a professional salt room/salt cave builder to ensure the correct construction and setup.

The heart of any salt room is the halogenerator, which disperses the therapeutic salt particles. Additionally, room modifications, technical requirements, and salt décor are vital to creating the perfect ambiance.

Including a decorative salt wall, salt bricks, or comfortable loungers can bring more value to a salt therapy room or salt suite.

Beyond the initial setup, running a salt therapy business involves maintenance costs, including labor, inventory, employee wages, utilities, and insurance.

Strategies for Pricing Salt Therapy

Several factors influence salt therapy pricing. The location of your business, whether you’re offering salt therapy sessions in a natural salt cave or a salt room, and insurance coverage can all impact the cost.

Fees for dry salt therapy sessions are usually based on local demographics and markets and range from $15 to $60 per session depending on adult, kids, senior fees, discounts, group or private, offers, packages, etc.

Given this is a pay-for-service business model, the space size, the number of individuals you can handle, the hours of operation, and the schedule determine your costs and projections.

Determining the right price for your salt therapy services requires a strategic approach. As with other businesses, spa owners and other entrepreneurs should consider the salt therapy business location, the competition in the area, and the demand for salt therapy.

It’s essential to balance covering costs and offering a price that reflects the perceived value to your clients.

Factors to consider when determining your price:

  • Session duration
  • Private vs. group session
  • Single session vs. purchasing a bundle of sessions
  • First-time vs. returning client
  • Purchase of additional services
  • Membership offerings

Here is an example Pricing Package:

Type of Package Price Number of Sessions Length of Sessions
Individual $45 One (1) Session 45 Minutes
Multiple Sessions* $171 Four (4) Sessions 45 minutes
$220 Six (6) Sessions 45 minutes
$250 Eight (8) Sessions 45 minutes

*Some clients can benefit from multiple sessions based on the health issue being addressed with halotherapy.

Offering multiple sessions at a discount can draw in those clients who need more time to see the health benefits.

Value and Benefits of Salt Therapy

The value of salt therapy lies in its myriad of health benefits. From respiratory improvements to skin rejuvenation, the therapeutic advantages of halotherapy are vast.

These benefits can easily justify the cost of sessions, making salt therapy a valuable business opportunity for any spa or wellness center.

For optimal results, many experts recommend weekly sessions, further enhancing the value proposition for a salt therapy business.

Salt therapy, also known as halotherapy, has gained popularity in recent years due to its wide array of health benefits. One of the key advantages lies in its respiratory improvements.

The salt particles in the therapy create a microclimate to cleanse and detoxify the lungs, making it particularly effective for individuals suffering from respiratory conditions such as asthma, allergies, and bronchitis.

Regular salt therapy sessions can reduce inflammation, which improves lung capacity and promotes clearer breathing.

In addition to its respiratory benefits, salt therapy offers various advantages for the skin. The micro-particles of salt help to exfoliate the skin, removing dead cells and promoting cell regeneration.

Salt therapy may alleviate symptoms of certain skin conditions such as eczema, psoriasis, and acne.

As a result, salt therapy can provide an additional rejuvenating and healing experience for individuals who already enjoy visiting a spa business on a regular basis.


Pricing salt therapy services requires careful consideration of both the operational costs and the immense value it offers to clients.

As the popularity of halotherapy continues to grow, ensuring your services are priced correctly can enhance client satisfaction and boost revenue for your spa or wellness center.

If you’re venturing into salt therapy by renovating/adding a salt room or salt cave, remember the primary keyword: Salt Therapy Business.

With the right strategies and an understanding of both the costs and benefits, your salt cave business can thrive.

For those looking to delve deeper into the world of salt therapy and halogenerators, contact Salt Chamber Inc.

Our expertise can guide you through every step, ensuring your business not only flourishes but sets a benchmark in the industry.

Frequently Asked Questions

Is it a good idea to start a salt cave business?

Low operating costs and higher rates of return make salt cave additions an attractive option to add to any health spa or business. If you’re considering getting into the lucrative salt therapy business, one of the first things to ponder is some start-up costs involved. Then, decide how much you want to charge clients and decide if the return on investment (ROI) has a good outlook for you.

How can someone enter the salt therapy business?

There are two basic ways to enter the dry salt therapy business:

  1. As a new business focused on dry salt therapy and offering other possible concepts and wellness/spa ideas.
  2. Or as an add-on to an existing business, such as:
    • Wellness Center
    • Med Spa
    • Chiropractor
    • Fitness Studios
    • Detox/Rehab Centers
    • Day Spa
    • Resort/Destination Spa
    • Massage Studio
    • Health Resorts/Clubs

What are the major start-up costs for a salt therapy business?

Your initial capital investment and start-up costs will include:

  1. Physical space, real estate, possible build-out
  2. Salt therapy equipment for Halotherapy (halogenerators, individual salt therapy equipment, etc.)
  3. Interior, salt décor and furnishings
  4. Initial start-up expenses
  5. Phone, internet, computer, software, and other technology
  6. Marketing, website, basic printing
  7. Other equipment, general maintenance, and supplies
  8. Licenses, filings, insurance
  9. Operating expense reserve

What are the maintenance costs for a salt room or salt cave?

Low labor costs

Once a salt room or facility is built, there is minimal operation costs to run the business. Halotherapy is not a hands-on business that needs extensive labor like massage therapists or aestheticians. You basically need someone to welcome clients, take reservations, operate the halogenerator (for active halotherapy rooms), and provide occasional cleaning and maintenance. These tasks require low labor costs.

Low consumables and operating expenses

There are very minimal supplies needed to run a dry salt therapy business. Once the salt room or salt cave is built, the only ongoing or recurring expenses are basic business expenses such as rent, utilities, telephone, etc. For active halotherapy rooms, you need a halogenerator to grind pure-grade sodium chloride into a salt aerosol, which costs pennies per session.