Salt therapy is growing as more people understand the benefit of whole-body health and improving their bodies using natural methods. And fitness centers that want to be at the center of this movement are eager to add dry salt therapy to their repertoire.
If you’re in the fitness industry, you know your members and athletes are already health conscious—if they weren’t, they wouldn’t be walking through your doors.
More and more fitness centers are adding salt therapy, also known as halotherapy, because, it has been shown to help:
- Members who want to increase their heart health – salt aids in overall respiratory and lung health, allowing for more effective exercise
- Athletes who want to increase their strength or build muscle, as salt therapy has been shown to improve performance and recovery in elite athletes
- Club-goers who want simply to respect their body and view salt therapy as self-care and preventive treatment that will keep them healthier, longer
No matter why your members belong to your center – dry salt therapy can be the add-on service that sets you apart from your competition and adds a revenue stream into your facility.
Attract New Members & Generate New Revenue
Fitness clubs are looking to increase their customer base by attracting athletes who care about their respiratory and mental well-being and are looking for a relaxing post-workout recovery session.
Marketing Salt Therapy to Your Customers
Salt therapy is a natural, drug-free treatment designed to combat respiratory and skin conditions that allows you to create your own distinct wellness experiences in a relaxing and nurturing environment. Introducing dry salt therapy into sports training can lead to better lung function and improve overall performance, endurance, and recovery.
Detoxing the lungs and respiratory tract following a workout ensures your clients can perform at their best. Salt therapy can be especially beneficial for customers that want a luxury post-workout regime.
Take a look at some of the ways you can market halotherapy as beneficial to your clients:
Improve Athletic Performance
Professional athletes, regular gym-goers, marathon runners, and anyone working out to improve their lifestyle all depend on breath control for optimal performance. Whether or not they have a respiratory condition, salt therapy can improve an athlete’s respiratory and cardiovascular function.
Halotherapy acts as a disinfectant by clearing airways of bacteria, microorganisms, and other infections while not allowing microbial cultures to develop in our bodies. As a result, oxygen levels and respiratory volume increase, leading to improvements in athletic performance.
Clear airways mean increased oxygen capacity, higher energy levels, and more stamina. Your clients will be able to set and accomplish higher workout goals as a result. Incorporating a salt therapy room into your fitness center supports your athletes so they can get the most out of their workouts.
Faster Post-Workout Muscle Recovery
Working out causes microscopic tears (microtears) in the muscles, which produces inflammation and corresponding pain up to three days later. These microtears are vital for helping athletes build lean muscle mass.
Muscles must be broken down in order to build back up stronger. Following a strenuous workout, microtears occur, signaling the body to increase blood circulation and oxygen to the area to stimulate healing. Salt therapy opens the airways to improve breathing and allows oxygen to travel faster to the inflamed muscles, speeding up the recovery process.
A salt therapy session following a workout can reduce inflammation and post-workout recovery time. Your clients will perform better, leaving them more satisfied with their fitness achievements.
Reduce Swelling and Inflammation
Swelling and inflammation at the joints are common results of working out due to the repetitiveness of performing similar movements over and over. It can also be the result of the normal aging process.
Salt acts as an anti-inflammatory, reducing fluid buildup and swelling in the joints. Decreasing the number of days without pain means more productive (and less challenging) workouts for your customers.
Reduced swelling combined with improved respiratory and cardiovascular function can dramatically enhance overall body performance. Just one session each week can provide your clients with the healing environment needed to reach their full athletic potential.
Salt Therapy for Athletes Testimonial
Salt therapy is gaining in popularity thanks to its numerous health benefits.
If you own a fitness club, adding a salt room or SALT Booth® to your amenities can transform an underutilized space into a lucrative new revenue stream.
Julie & Jeff Cohen of Athletic Republic in Boca Raton, Florida have incorporated a SALT Booth® for their performance & recovery programs.
According to the Cohens, “Having experienced the benefits firsthand, it’s just a natural fit to have a SALT Booth® installed. It provides great benefits for all types of people, it’s easy and it generates additional revenue.”
Don’t miss out on the salt therapy revolution – because it’s in-demand, profitable, and here to stay.
SALT Industry Pioneer | Wellness Collaborator | Culture & Leadership Strategist | ‘Distinctioneer’ |