Marketing Your Salt Therapy Solution
What are your offerings?
Designing and installing a salt room is really the precursor to begin providing dry salt therapy to your clients, guests and patients. Once your salt room is ready to go, you have to determine the type of services you are going to offer. While this is often considered in the strategic design phase of the project, this aspect focuses on the tactical and specific ways you are going to use, package and present your salt therapy services to the public.
Most halogenerators can be programmed for certain amounts of salt concentration, size of salt particles, and duration of time. These parameters affect the type of sessions you can administer. Depending on the programs and amount of people in the room, you can adjust the parameters to fit the specific needs of the salt room therapy session.
While some facilities include the salt room as an additional feature to their existing facility such as a spa or hotel others will want to develop effective ways for marketing these programs for revenue such as fees for individual sessions, multiple sessions, packages, etc.
We work with you to determine the best “menu” of services based on your specific market, demographics, and competition and develop the appropriate and marketable fee structures and projections to help guide your business success and profitability.