BOCA RATON, FL – SALT Chamber, one of the world’s leading authorities for educating, consulting, marketing, training, and distributing the best Salt Therapy products and services is pleased to announce the appointment of Liliana Grajales as Vice-President of Business Development for their LATAM/Caribbean/Mexico Division.
Liliana brings close to 25 years of experience working in operations and sales in the spa and wellness industry. In 1994, she began her career in the hospitality department at the Hyatt Grand in Palm Desert, California and soon began learning all facets of operations including human resources, sales, and food and beverage.
Liliana’s experience has led her to work in several management positions in the spa and wellness industry. She has been a Sales and Operations Manager and Executive Spa Director for several Ritz Carlton properties in South Florida, as well as The Biltmore in Coral Gables. Having learned the spa operations side of the industry, Liliana moved on to become the Regional Sales Manager, Product Sales Manager and VP of Sales for several retail lines.
“SALT Chamber is pleased to add Liliana’s expertise, experience, and high-regard within the South American community to our executive team,” said Leo M. Tonkin, CEO. “We are very excited about expanding throughout the LATAM, Caribbean, and Mexico, and Liliana is the perfect fit to join our team. We look forward to working with her as we continue to launch our rapid international expansion efforts to explore, develop, and distribute the highest quality Salt Therapy products.”
In 2017, Liliana founded Spa Wellness Events, a company that brought together spa directors and general managers from the spa and wellness industry in the Caribbean, Mexico, and the Americas with vendors/suppliers to develop mutually beneficial business relationships.
“Liliana’s experience and leadership in building international partnerships and business development strategies will be instrumental in supporting SALT Chamber’s global growth,” added Tonkin. “We welcome her as part of our team as we evaluate strategic initiatives and pursue partnerships.”
Liliana is a native of Latin America. She currently makes her home in Colombia with her husband and three children.
ABOUT SALT CHAMBER, LLC
Headquartered in Boca Raton, Florida, SALT Chamber is the industry leader in educating, consulting, manufacturing, marketing, training, and distributing the most innovative and advanced Dry Salt Therapy products and services around the globe. With decades of combined experience in both the Salt Therapy and Spa industries, SALT Chamber manufactures and distributes Halotherapy equipment, Himalayan salt décor, offers turnkey solution services, and has over 450 installations to date. For more information visit www.saltchamberinc.com.
Leo Tonkin, with a decade of deep expertise in salt therapy, initiated SALT Chamber, a leading entity in the domain of salt therapy products and decor. As the inaugural Chairman of the Salt Therapy Association and Chair of the Respiratory Wellness Initiative from the Global Wellness Institute, he has played a pivotal role in broadening the accessibility and recognition of salt therapy globally. His commitment to developing advanced technology and educating the public on the benefits of salt therapy has solidified his position as a key figure in the industry, enhancing its credibility and trustworthiness.
