If you’re thinking of adding salt therapy to your business and offering salt therapy treatment to your clients, you’re likely already aware of how it can help increase your revenue and improve customer satisfaction.
Before you get too far, however, take a look at these suggestions on what you should do, and a few things not to do, when expanding your spa services.
DO: Train Your Staff to Operate Salt Rooms and SALT Booths®
Training for how to operate your halogenerator (salt therapy machine) is often included with your purchase. It’s a good idea to go a step further and have your employees learn about the history of salt therapy, how and why it works, and who exactly can benefit.
Understanding the history and fundamentals of salt therapy, as well as how to use the current technology, will help create a more harmonious environment for your clients as they try a new service.
DO: Educate Your Clients About Salt Therapy Benefits
The most obvious place to promote your new treatment options is in your menu of services and signage within your facility. Some spas have also had success educating their clients on the benefits of salt room therapy when they display Salt Therapy Association Educational Cards in the reception and treatment areas.
You can utilize press releases, social media campaigns, and special newsletters to announce the addition of your salt cave. Wellness businesses in the hospitality industry have even taken to placing materials about halotherapy in their guest rooms.
However you do it, it’s important to showcase the many benefits your clients can take advantage of by trying out your new salt therapy room.
DO: Offer a Complimentary Service to Your Clients
Let your existing clients try halotherapy for free. At least the first time.
Sometimes the best way to promote a new and different service is to let your loyal customers get a taste, even if it’s only 10-15 minutes. Once they’ve tried it, they will quickly see how they can benefit from longer sessions.
Since salt room therapy can be a preventative solution, clients may find that scheduling more frequent sessions can help treat their existing skin or respiratory issues and reduce the effects of allergy and flu season.
DO: Partner with Local Businesses
Traditional medical practitioners may suggest salt therapy to their patients as an addition to their current treatment plan. When you’re adding salt therapy to your business, try partnering with local dermatologists, pulmonologists, and holistic wellness practitioners. It’s a great way to increase referrals for your new spa service.
Once they are properly informed of the many benefits halotherapy can offer their patients, they’ll be more likely to send clients your way.
DON’T: Skip the Experts
Incorporating salt therapy treatment into your spa or wellness business is simple. Installing your halogenerator isn’t. It’s important that SALT Chamber’s experts design and install your salt room or place your SALT Booth®.
SALT Chamber has worked on over 1,300 worldwide salt therapy projects; far more than our competitors.
Salt is a highly corrosive mineral, which means it’s vital that it stays contained within the salt room or SALT Booth®. As a result, salt rooms require a dedicated exhaust air system, ducts made of special materials, and HEPA filters to keep salt from escaping the room and into the main HVAC system.
Be wary of purchasing your salt therapy options from a company that requires you to do the installation. Take advantage of the salt therapy experts, and maybe learn a thing or two about maintenance along the way.
DON’T: Hire Additional Staff*
*Not unless you actually need to anyway.
One of the benefits to the business owner is that salt rooms and SALT Booths® require minimal maintenance and oversight during each client session. Another perk is that special certifications are not required to provide treatment (We do recommend the Salt Therapy Association’s Certified Halotherapist program, however). This means with a little training, your existing staff can operate the halogenerator.
Scheduling appointments with clients can be handled by reception, and the occasional cleaning and maintenance are quite minor. Perhaps the only other task that may take time is replenishing the HaloSalt™ in the halogenerator.
With the shortage of wellness therapists, a salt room or SALT Booth® is a great way to boost revenue without increasing labor costs.
DON’T: Allow Clients with Certain Medication Conditions
While halotherapy provides numerous health benefits to men and women of all ages, there are some cases where salt therapy should not be used.
Salt therapy is not recommended for people with:
- Open wounds
- Severe hypertension
- Contagious diseases
- Active tuberculosis
- Stage 4 of any illness
You should not allow clients with these medical conditions to enter your salt chamber.
Ready to Add Salt Therapy to Your Business?
SALT Chamber is the industry leader in salt therapy products, equipment, and decor. If you’re interested in expanding your spa or health and wellness facility or opening your own salt therapy business, contact us today for a custom quote and to learn how easy it is to add salt therapy to your business.
SALT Industry Pioneer | Wellness Collaborator | Culture & Leadership Strategist | ‘Distinctioneer’ |