Leo M. Tonkin


Leo M. Tonkin is the former CEO of Distinctions, Inc. and currently has his own strategic organizational and leadership development firm headquartered in Boca Raton, Florida. Leo has over 25 years of experience working with entrepreneurial and high-growth companies to Fortune 100 organizations to improve their performance, effectiveness, and productivity. His clients include some of the top branded companies in the world such as Office Depot, AstraZeneca, American Express, Mass Mutual, The Home Depot, Jarden, Apple Computers, Black & Decker, Pfizer, Ford Motors, and others. He was a pioneer in the executive coaching field in the 1980’s, before ‘coaching’ was a mainstream distinction in the business world. In the early 1990’s, he collaborated with Stephen Covey to develop and deliver training programs based on what has been arguably the most popular business book of all time, The 7 Habits of Highly Effective People. Later, he developed programs while collaborating with Ken Blanchard, author of the One Minute Manager, Situational Leadership, Raving Fans and other best-sellers such as Who Moved My Cheese? He is known for applying various principles and distinctions from sports and organizational psychology, strategic coaching, change management, neuroscience, and transformational training to impact the performance of organizations, their people, and their culture.

In 2010, Leo began laying the foundation for Salt Chamber, LLC.  Today, Salt Chamber has become one of the world’s leading authorities on designing, building, and developing salt therapy facilities as a new business and for day spas, med spas, wellness centers, and health practitioners to add salt therapy to their existing services. Salt Chamber has worked with over 400+ facilities that began providing salt therapy, and this is expanding every year. Salt Chamber provides design services, equipment, education, training, and marketing. In addition to their Trade Showroom in Boca Raton, Florida, Salt Chamber manufacturers Himalayan Salt Décor as architectural elements for salt facilities, spas, hotels, restaurants and other applications. Leo is also the co-founder and Chairman of the Salt Therapy Association, a not-for-profit trade organization providing research, education, and innovation for the Salt Therapy industry.