Couple relaxing in a salt room with yellow ambient lights

Top 5 Reasons To Add A Salt Room To Your Business

Spa and wellness businesses need to prepare for a world where people are more concerned with their respiratory health than ever before – because that time is now. 

Strengthening immunity, respiratory wellness, and self-care are on everyone’s minds these days. As the latest wave of COVID-19 cases sweeps across the world, people are looking for new ways to treat their respiratory issues.

Do you want to offer more value to your existing customers and attract some new ones? How about increasing your revenue without increasing your labor costs? 

Then a salt room will be a great addition to your business. Whether you own a salon, spa, or another type of wellness facility, you can easily add a salt room to your business as a complement to your existing menu of services. 

What is Salt Therapy?

Also known as halotherapy, salt therapy involves inhaling salt air that is emitted by halogenerators. This alternative treatment can be offered in the form of salt rooms, sometimes known as salt caves (up to 450 square feet), or SALT Booths® (all that’s needed is a 4’ x 4’ space).

As the fastest growing service in the spa industry, salt therapy can aid in:

  • Cleansing the Respiratory System
  • Improving Lung Function
  • Boosting the Immune System
  • Enhancing Mental Wellness

Although this practice is still relatively new to North America, it has been widely used throughout Europe for decades and its origins date back to medieval times.

Adding Salt Therapy Makes Sense for the Wellness Industry

The spa and wellness industry is experiencing rapid growth as new stand-alone salt facilities are opened, and existing spa businesses and resorts add salt rooms as amenities. In the last 10 years, the number of salt rooms in the US has grown from a dozen in 2012 to thousands today. SALT Chamber alone has worked on over 1,200 salt therapy projects around the world.

This uptick in new salt rooms comes just as the importance of hygiene and respiratory health is at an all-time high.

A couple relaxes in reclined chairs in a salt room with pink salt blocks on the wall behind them

Why Add a Salt Room to Your Business?

Salt therapy is one of the fastest-growing services in the spa and wellness industry. It can be a lucrative addition to your holistic business, and a great way to improve your clients’ health.

Here are some reasons you should seriously consider adding a Salt Therapy Room to your new or existing business. 

  • Investment is minimal with a highly accelerated return on investment
  • Easy to integrate into existing business and maintain
  • A touchless therapy service
  • Integrates easily with current service offerings
  • Non-competitive growth market

There are many more reasons to consider incorporating a salt room into your business, but we’ll focus on these in this article.

#1 Minimal Investment and Ongoing Costs Equal High ROI

Adding a salt room to your existing wellness business affects your overhead only minimally. Since this is a touchless service, you won’t have to hire additional labor.

Once the salt room is ready to use, all that’s needed is salt to add to the halogenerator, which costs very little per session. The power required to run the equipment is also very low. 

You’ll be able to charge from $15 to $60 per session depending on various factors. Given that the cost per session comes out to just a few dollars (including consumables), you can realize profit margins of nearly 300% annually.

Due to its accelerated return on investment, your Salt Therapy Room could pay for itself in as little as six months.

#2 It’s Easy to Integrate and Maintain

Salt therapy can be paired with a variety of other services you may already be offering. Many spas and fitness centers offer combination services, such as a “Salted Massage” or “Salted Yoga”, when salt rooms have been added to existing treatment rooms.

You may want to have a dedicated person to greet clients, take reservations, operate the halogenerator, and take care of the occasional cleaning and maintenance. This may not be a necessity, however. 

Salt room maintenance is surprisingly simple. Once your Salt Therapy Room is up and running, someone will have to monitor temperature and humidity levels, rake the salt on the floor as needed, and replace the salt. That’s it!

Currently, salt therapy doesn’t require any special certifications or licensing, for you or your employees, which makes adding this new service even easier. 

#3 It’s Touchless Therapy

As the pandemic continues, more and more people are willing to try new “touch-free” treatments. The spa and wellness industry has been racing to keep up with demand. 

Touchless services can often be provided without the need for a therapist or instructor. From color therapy and music therapy to zero-gravity recliners and salt rooms, Americans are trying new services and treatments to care for their physical and mental health. 

Simple and easy to set up, a Salt Therapy Room can provide a new touchless therapy service to offer your clients and a new revenue stream for your business.

#4 It’s Easy to Market to Clients

Marketing salt therapy as a new service offering to clients is relatively easy. As we discussed earlier in this post, salt therapy can be paired with current services your wellness business is already offering. Promoting salt therapy can be as simple as communicating with your current and potential clients that you now offer “an enhanced multisensory wellness experience.”

Additionally, salt therapy treatments are affordable to nearly any budget, and they’re convenient, allowing clients to choose the session length that works for their schedule. In some cases, salt therapy is even covered by insurance plans.

#5 It’s A Non-Competitive Growth Market

Earlier we touched on how salt therapy has been trending up in the US over the last decade. Part of the reason business owners have jumped on the halotherapy bandwagon is because they see how quickly they can recoup their initial investment.

Salt therapy has a very wide potential group of users due to the number of ailments it can address. And unlike many other businesses that have been devastated as a result of the pandemic, the current concerns with respiratory health have actually caused salt therapy businesses to be in higher demand.

The salt therapy industry focuses on three main market segments: 

  • People with respiratory conditions (approximately 100 million people with asthma, COPD, and allergies)
  • People with skin conditions (approximately 42.5 million people with psoriasis or eczema)
  • Spa and wellness, fitness, and athletics

People who fall into the third market segment tend to have more discretionary income and may view salt therapy as an alternative and complementary health care option.

Salt Room vs. SALT Booth®

Salt rooms allow you to offer a relaxing, therapeutic spa and wellness experience to individuals, couples, or groups. A salt room is an ideal option for underutilized spaces of up to 450 square feet. Sessions range from 10-45 minutes.

Designed as an alternative to a salt room, the SALT Booth® takes a small space and creates an environment that can help individuals with various respiratory ailments and skin conditions, as well as enhance mental and physical wellness by providing personalized skin and lung therapy, from 30 minutes to as little as 10-minute sessions.

Bottom Line

As the concern for self-care, respiratory wellness, and skin health rises, businesses just like yours are adding salt therapy. The fastest-growing service in the spa industry is delivering high-quality, touchless hygienic treatments that are customizable and require minimal labor.

Do you have an empty 4’ x 4’ space? Add a Salt Booth®. What about an underutilized room? Convert it into a Salt Therapy Room.

SALT Chamber is the industry leader in salt therapy products, equipment, and decor. 

If you’re interested in expanding your spa or health and wellness facility or opening your own salt therapy business, call 561-556-3322 or click here for a custom quote and to learn how easy it is to add salt therapy.